Montana Tradesman Co. is a men's clothing and accessories brand dedicated to supporting local makers. The branding and logo design were developed to authentically convey the company's gritty and genuine personality, capturing the essence of their commitment to locally-made, quality products.

Drawing inspiration from streetwear designs and culture, the designs strike a balance between ruggedness and country aesthetics. The final logo and branding elements reflect this unique blend, appealing directly to the brand's target audience: consumers who appreciate authentic, locally-sourced clothing and accessories with a touch of urban edge and rugged individualism.