Based in Santa Barbara, California, Electric Barbecue is a unique restaurant specializing in slow-smoked red oak BBQ. The logo and branding design draw inspiration from the area's rich BBQ heritage, particularly the tradition of pit cooking adopted by vaqueros from the local community in the early days.

The design blends classic and modern elements to reflect Electric Barbecue's fusion of tradition and innovation. Minimal tones and textures pay homage to the authentic flavors of slow-smoked BBQ, creating a brand identity that resonates with the restaurant's culinary roots and the diverse cultural landscape of Santa Barbara.